Here’s all you need to know if you are starting a new Instagram account for your business.
Who is your product/service for? Is it for women of a certain age, for people who workout, for those who live in cold areas. Figure out your target customers and write them down.
After you figure out who your target customer is, use Instagram to find hashtags that are already being used by your competitors and influencers that relate to your business. Go onto these hashtags and engage with people. Comment about a specific thing that you notice.
Mind you, do not be spammy! I keep seeing these spam comment of people leaving heart or fire emojis.
With Instagram algorithm constantly changing, it is easy to get confused on how often or how much you should be posting. What you need to be doing is being consistent on your posting, remind Instagram and your followers that you are there by putting out content they look forward to and that can be engaged with.
Don’t rush to sell! Start by warming up to your audience, create posts that offer awareness and can be engaged with. Things that can be shared and saved.
For example, use infographics to make people aware of how your product or services work, use videos, memes and quotes that relate with your business.
Find time to answer comments and DM’s on your Instagram account. The first thing a lot of people do when they stumble on to a new Instagram account for a business is read comments.
Being active and social on your account will let people know that they can get the service they need when they need it. It is also a way to show what kind of personality your business has, is it friendly, professional or maybe just rude.
Take advantage of this time that Instagram is favouring reels. Make reels about your business that fit in a specific content pillar, let’s say your business offers cleaning services. Create short reels that show your followers different ways you clean different materials, how you prepare to start cleaning or even your cleaning process.
Stories are a great way to stay connected to your followers. Show behind the scenes of your business, ask your followers what they would like to see more of, do polls, show off new products that are coming or explain new services that you want to offer.
How has Instagram been going for your business?